So that's where he was...

Steve and I popped out of the office last week for a trip over to San Francisco to do Web 2.0 sort of things.

Inexplicably, Pete absented himself on the Wednesday, we assumed to rev himself up for his birthday the next day (so you'll know when to send flowers next year)

Instead, it appears he went to Essential Web 2007, and passed himself off as "Mr Jiglu", pitching the company to a crowd of hungry investors for one minute using his natural charm, charisma, and (it seems from this photo) a little song.

More photos from the event here (and thanks for doing it Pete... No lawsuits have arrived yet, which is a surprise)